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DESIGN
Automotive design activities represent the most renowned service offered by the Group to all global vehicle markets. The
aesthetic research carried out by the Group designers is steered constantly towards achieving pure, uncluttered shapes, to perpetuate their beauty.
Such features have allowed the Group to build long lasting relationships with global carmakers leaders in the luxury segments. Being the car
a global project, we search for a total consistency between every detail of the exterior and interior design, and between the colours, materials, the use of technology and the full analysis of the passengers’ on board experience.
Styling services include research models and prototypes, CAS (Computer Aided Styling), modelling with virtual mathematical models, virtual prototypes, scale models, CAM (Computer Aided Manufacturing), 1:1 models, verification models, Master Models.
Exterior design
Interior design
Color & Trim
UX-UI
PROTOTYPING
Pininfarina has all the equipment and human resources necessary to build
physical prototypes and to execute the
testing plans necessary to check the product being developed.
The Turin-based Centre includes
prototype workshops which are capable of managing different development programs simultaneously. A specific area has been created in the prototype workshop for the construction of
special cars: show cars that reflect the Client’s styling or other one-off prototypes
